Suunto Sold To New Owners (Again)

January 11, 2022

Suunto announced yesterday that they’ve been sold away from the Amer Sports group, to Liesheng, a Chinese tech-focused brand that also owns/makes the Haylou brand (audio devices). However, I say ‘again’, because Suunto has long been part of the Amer Group (which includes brands like Salomon, ENVE, Atomic, Wilson and others). However, the Amer Sports was sold in December 2018 to ANTA Sports, a different Chinese conglomerate. This time though, Amer is selling off just the Suunto portion to their new buyers. The financial terms of the sale were not disclosed, however, the rumor and leaks of this occurring pre-announcement were strong. DCRainmaker