BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
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May 6, 2026
CTS Taking Bold Steps To Lead Coaching Profession Into The Future
May 6, 2026 /ENDURANCE SPORTSWIRE/ - Twenty-six years after helping to professionalize endurance coaching, CTS is taking bold steps to leverage emerging opportunities available to athletes and coaches. These pivotal changes start at the top, with the CTS Board of Directors hiring longtime CTS employee Cory Bruno as the company’s...
May 5, 2026
Life Time Raises Outlook as Q1 Beats Plan
Fitness club giant Life Time Group Holdings, Inc. lifted its guidance for the year after reporting adjusted earnings in the first quarter grew 23.5 percent on an 11.7 percent revenue gain. Bahram Akradi, founder, chairman and CEO, stated: “Our first quarter results reflect strong execution and continued momentum across our...
May 5, 2026
For Soccer and Gemini XIII Partner to Launch ‘Orange Slices’ Vodcast Ahead of 2026 FIFA World Cup
New York (May 5, 2026) /ENDURANCE SPORTSWIRE/ — For Soccer, the preeminent soccer media and experiences company, and Gemini XIII, the premium podcast and vodcast entertainment network, today announced the launch of “Orange Slices,” a bold new soccer media vodcast and event vertical rooted in the shared story of the...
May 5, 2026
FORM Expands Its Lineup with Smart Swim 2 LT: The Simplest Way to Get Started with the FORM Swim System
Vancouver, BC (May 5, 2026) /ENDURANCE SPORTSWIRE/ – FORM, the global leader in smart swim goggles, today announced the launch of Smart Swim 2 LT, the newest entry point into the FORM Swim System, the world's most advanced in-water coaching platform. The FORM Swim System is more than a pair...
May 5, 2026
Flying Pig Marathon Successfully Debuts with RACE RESULT Timing Technology
CINCINNATI, OH (May 5, 2026) /ENDURANCE SPORTSWIRE/ – The Flying Pig Marathon, one of the largest running festivals in the United States, successfully completed its first edition using RACE RESULT timing technology at the 2026 race weekend, implemented by Trinity Timing. The event, which regularly attracts more than 40,000 participants across...
May 1, 2026
Brooks Running Bangs Out Strong DD Growth in North America and EMEA in First Quarter
Brooks Running reported sales grew 23 percent in the first quarter, supported by 20 percent growth in North America and 30 percent currency-neutral growth in Europe, the Middle East, and Africa (EMEA). Sales in China vaulted 136 percent year over year. Brooks maintained its leadership position in the run space...
May 1, 2026
Race Director University Opens Level IV Master Executive Certification — Industry’s First Credential for Producing Legacy Events at the Presidential, Institutional, and Corporate Level
DeKalb, Ill. (May 1, 2026) /ENDURANCE SPORTSWIRE/ — Race Director University (racedirectoruniversity.com) has opened nationwide enrollment for Level IV Master Executive Certification, the first professional credential designed for race directors who produce legacy events for presidential libraries, athlete foundations, university milestone celebrations, Hall of Fame inductees, military organizations, and corporate...
May 1, 2026
Freedom Fighter 5K 2026: Earn Your Freedom — Step by Step
/ENDURANCE SPORTSWIRE/ - Some races are about distance. Some are about time. And then there are races that stand for something bigger. The Freedom Fighter 5K is one of them. As the U.S. approaches the 250th anniversary of independence, this race becomes more than a run — it becomes a...
April 30, 2026
Fleet Feet and Cooldown Partner to Make Running More Accessible, Social and Supported
CARRBORO, N.C. (April 30, 2026) /ENDURANCE SPORTSWIRE/ — Fleet Feet, the largest franchisor of locally owned and operated run specialty stores, and Cooldown, a fast-growing social run community with clubs across the U.S. and in Toronto, today announced a new strategic partnership designed to make running feel more approachable, connected and...
April 30, 2026
FRESHJUNKIE Racing Expands Sales Team with Strategic New Hires
BATON ROUGE, LA. (April 30, 2026) /ENDURANCE SPORTSWIRE/ — FRESHJUNKIE Racing (FJR), a leader in endurance event marketing & production across the Southeast, today announced the addition of two new team members to its growing sales division: Rod Foley and Matt Booth. These strategic hires reinforce FJR’s continued investment in...
