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Endurance Sports Business News - Endurance Sportswire
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BUSINESS NEWS

Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.

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  • April 30, 2026

    haku Achieves SOC 2 Type II, Strengthening Its Enterprise-Grade Security and Privacy Infrastructure

    Miami, FL (April 30, 2026) /ENDURANCE SPORTSWIRE/ —haku, the all-in-one technology platform powering endurance events and nonprofit fundraising programs, today announced it has successfully completed its SOC 2 Type II examination, a rigorous and widely recognized framework for evaluating controls relevant to security and privacy. The independent SOC 2 Type...

    Business
    Press Releases
  • April 29, 2026

    Salomon Welcomes High Plains Outdoor Group for Southern United States Sales Representation

    Ogden, UT (April 29, 2026) /ENDURANCE SPORTSWIRE/ - Salomon is excited to welcome High Plains Outdoor Group, an accomplished U.S. outdoor sales group led by Principal Agents, Allen Bishop and Rob Morales and supported by Katie Roberts and Chris Covey, to represent the brand in the southern United States. High Plains...

    Business
    Press Releases
  • April 29, 2026

    Garmin Rides Very Strong Q1 Fitness Segment Growth to Strong DD Earnings Increase

    Garmin Ltd. President and CEO Cliff Pemble said Wednesday morning that the electronics maker for the fitness, outdoor, marine and aviation markets achieved “remarkable financial results” during the opening quarter of 2026. He said the trend for the quarter was a continuation of the positive trends they have been experiencing...

    Business
  • April 29, 2026

    Zwift Acquires Rouvy (including FulGaz): Here’s What It Means

    Zwift has announced they’ve acquired Rouvy, including the FulGaz platform that Rouvy acquired previously. Likewise, Rouvy had previously acquired Bkool last summer, but ultimately folded that very similar platform into Rouvy last month and shut down Bkool. However, unlike the Rouvy/Bkool combo, Zwift says that they plan to run the two companies...

    Business
  • April 29, 2026

    World champion sprinter sues Puma, claiming defective shoes

    According to a report by Front Office Sports, on Friday, April 24, four-time NCAA champion and two-time world champion Abby Steiner of Dublin, Ohio, filed a lawsuit in the Massachusetts Superior Court against Puma and Mercedes-Benz Grand Prix, alleging that the spikes and shoes she was given injured her feet. Steiner is seeking more...

    Business
    Running
  • April 29, 2026

    Adidas Forecasts High-Single Digit Growth Over Next Three Years

    Wrapping up another quarter of growth well above industry averages and seeing one it’s the brand’s ambassadors break the sub-two-hour marathon this past weekend, Adidas’ CEO Bjørn Gulden told analysts he expects Adidas to deliver high-single growth in 2026, 2027 and 2027 with stronger gains in profitability. The high-single digit...

    Business
    Running
  • April 29, 2026

    Armed Forces Cycling Classic Announces Multi-Year Collaboration with Amaury Sport Organisation

    ARLINGTON, VA (April 29, 2028) /ENDURANCE SPORTSWIRE/ — The Amazon Armed Forces Cycling Classic, the region’s premier cycling event and a cornerstone of the American racing calendar for more than 25 years, has entered into a landmark partnership with Amaury Sport Organization (A.S.O.), the French company that owns and operates...

    Business
    Cycling
    Events
    Press Releases
  • April 29, 2026

    Kailas FUGA Team signs Spanish Trail Elite Azara GARCIA DE LOS SALMONES

    Guangzhou, China (April 29, 2026) /ENDURANCE SPORTSWIRE/ - Kailas FUGA has announced the signing of Spanish female athlete Azara GARCIA DE LOS SALMONES for Kailas FUGA Team. As the fifth elite to join Kailas FUGA Team in Spain since 2023 with athletes including Alvaro Gonzalez Del Salto, Aritz Egea Caceres, José...

    Business
    Newswire Syndication
    Press Releases
    Running
    Sponsorship
  • April 29, 2026

    Tern Bicycles Selects BikeInsure as Official Electric Bike Insurance Partner

    Lakewood, CA — April 29, 2026 /ENDURANCE SPORTSWIRE/ - Tern, a global leader in electric cargo bikes and urban mobility solutions, has selected BikeInsure as its Official Electric Bike Insurance Partner under a new multi-year agreement. The partnership provides Tern customers with access to opt-in electric bike insurance designed specifically...

    Business
    Cycling
    Press Releases
    Products
    Sponsorship
  • April 29, 2026

    Little Rock Marathon Generates $14.1 Million in Economic Impact for Central Arkansas

    LITTLE ROCK, Ark. (April 29, 2026) /ENDURANCE SPORTSWIRE/ — The 2026 Little Rock Marathon delivered a significant boost to the Central Arkansas economy, generating more than $14.1 million in total economic impact, according to a newly released Economic Impact Summary by the Little Rock Convention & Visitors Bureau. The report...

    Business
    Press Releases
    Running
    Sponsorship