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Reebok Enters Into Smart Eyewear Licencing Agreement - Endurance Sportswire
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Reebok Enters Into Smart Eyewear Licencing Agreement

June 20, 2023

Innovative Eyewear, Inc. announced that through an agreement with Authentic Brands Group, it had licensed the Reebok brand for smart eyewear.

Innovative Eyewear is a manufacturer and retailer of smart eyewear under the Lucyd, Nautica and Eddie Bauer brands. Authentic also owns Nautica and Eddie Bauer. SGB Media


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