Running Retailers Are Sprinting Into the Pickleball Category
August 1, 2023
When Jeff Harris picked up pickleball during the pandemic, he didn’t have a business agenda. His family retail store, Run With It in Fort Walton Beach, Fla., sold running and walking gear. At the time, pickleball was just a fun way for the then 57-year-old to stay active and social during citywide shutdowns.
That quickly changed when demand for the sport — and its associated products — began to surge. FN
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