Giant profits plummet by 60% as inventory woes and heavy discounting bite, but bike brand confident of “recovery” in 2025
March 17, 2025
The positive take on the figures, first reported by Bicycle Retailer and Industry News(link is external), is that sales were actually only down 7.4 per cent on 2023 and still exceeded pre-pandemic levels, Giant stating that the “over-inventory situation continues to improve. Road.cc
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