Inside Reebok’s New Smart Ring and How It Fits Into the Wearable Wellness Market

Reebok is entering the wearable wellness market.

The sports company has released its Smart Ring, $249, a wellness tracking ring available in matte black, matte silver and shiny gold. The Reebok Smart Ring tracks heart rate, heart rate variability, blood oxygen level, steps, stress and sleep duration and stages to provide insights on overall wellness and how to enhance performance.

The ring is designed to integrate directly with the Reebok Fitness App, which offers more than 1,000 hours of fitness and wellness content. Each ring purchase comes with a yearlong membership to the app.

The Reebok Smart Ring is entering a growing wearable wellness market, which includes the Apple Watch and health-centric devices like Oura and Whoop. According to a 2024 report from McKinsey, more than half of consumers surveyed reported having purchased a wearable device with rings being an especially popular format, and 75 percent reported they would use a health-tracking device. wwd