A Colorado-based Brand Makes Highly Rated Recovery Tools — and It’s Putting Forth Shoes as Another

August 29, 2025

Tools in a runner’s recovery arsenal may include a foam roller, compression boots or a massage gun.

Roll Recovery — a Boulder, Colo.-based company that makes those very items, as well as an analog massage contraption that looks something like an elaborate bench vise — is making the case that your shoes should be another one of those instruments.

Fourteen years after it was founded by Jeremy Nelson, a mechanical engineer and husband to professional marathoner Adriana Nelson, Roll entered the footwear market this year with a lineup of the SuperPlush Slides, SuperPlush FlipFlop and Super SuperPlush Classic, a slip-on with a knit upper. All three are named for the proprietary engineered footbed made from Bloom foam, a sustainable mix of algae and EVA. FN