Adidas Expects Breakup With Yeezy to Cost Over $1B
February 10, 2023
Adidas’ separation from Yeezy, formerly known as Kanye West, may have a bigger fallout than initially anticipated.
The sportswear company revealed Thursday it’s expected to lose $1.3 billion in revenue and nearly $534 million in operating profit this year after ending the relationship with the rapper in October over his antisemitic comments on social media. FOS
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