Athletics-Running brand On launches spray-on marathon shoe in bid for Paris spotlight
July 31, 2024
Running brand On made its latest move in the supershoe race on the eve of the Paris Olympics, unveiling a marathon shoe produced by a robotic arm spraying material onto a mold to create a sock-like upper, with no laces.
While most running shoe innovations focus on the midsole, like the now ubiquitous carbon plate first used by Nike in 2016, On argued the LightSpray shoe’s thin, seamless, one-piece upper makes it light and aerodynamic. It’s a frictionless system, basically, that will hopefully result in performance benefits. Reuters
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