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Authentic Brands to Acquire Reebok for $2.5B - Endurance Sportswire
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Authentic Brands to Acquire Reebok for $2.5B

August 12, 2021

ABG reportedly made an offer in May to acquire Reebok for $1 billion but withdrew its bid two months later due to adidas’ demands that ABG operate the brand as a standalone business. Now, ABG will pay more than double its initial bid for the footwear and clothing company. FOS


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