Bollé Brands to sell Cébé eyewear brand to D.MO/RACER

October 11, 2022

Bollé Brands has confirmed its intention to sell the Cébé eyewear brand to D.MO/RACER, which have joined forces to make the acquisition.

D.MO’s executive team includes Sébastien Delsaux and Maxime Bos, who are former employees of Cébé. The new acquisition is supported by RACER’s historical finance partners, Upperside Capital Partners and 123 IM.

Originally founded in 1892, the Cébé sports eyewear brand joined the Bollé Brands Group in 2009. Since then, the brand has forged a number of partnerships with elite athletes, most recently Francois D’Haene, the record-breaking four-time winner of the men’s title at the Ultra-Trail du Mont-Blanc. Endurance.biz