Inside New Balance’s Remodeled Flatiron Flagship Store in NYC

September 12, 2025

New Balance has reopened its New York flagship store in the Flatiron district.

Located at 150 Fifth Avenue, the newly remodeled 2,200-square-foot store draws inspiration from the aesthetic of its Boston flagship. The company noted that the new store design marks a “pivotal moment” in its global retail evolution and will showcase locally inspired design elements that reflect the city’s unique energy and culture.

New Balance added that the reimagined space centers around an open area, which will consistently evolve to highlight the latest collaborations, events, launches, and activations. It is then further divided into dedicated zones for performance and lifestyle items. And from the street, the store’s facade has been opened up, flooding the space with light. WWD