Inside Reebok’s Comeback Plans After Adidas’ Sale to Authentic Brands Group
November 28, 2022
It’s been less than a year since Authentic Brands Group (ABG) closed its acquisition of Reebok from Adidas for $2.5 billion, yet the heritage athletic brand already has a different energy.
With Adidas no longer in control of Reebok, Krinsky outlined the brand’s plans to gain ground in the ultracompetitive athletic marketplace, repeatedly using the word resurrection. FN
Warning: foreach() argument must be of type array|object, false given in /home/eswjeffditoro/public_html/wp-content/themes/macrospec-esw-child/single.php on line 29