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Japanese sponsors Toyota, Bridgestone and Panasonic end Olympic contracts
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Japanese sponsors Toyota, Bridgestone and Panasonic end Olympic contracts

October 1, 2024

TOKYO (AP) — The International Olympic Committee’s three major Japanese sponsors — Toyota, Panasonic and Bridgestone — are terminating their contracts. This leaves the IOC without a Japanese sponsor with the focus now expected to shift to the Middle East and India for new sponsorship income. AP News


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