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Kanye West split will cost adidas over $1B in Annual Sales - Endurance Sportswire
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Kanye West split will cost adidas over $1B in Annual Sales

October 25, 2022

Adidas’ decision to end its partnership with Kanye West and immediately stop selling his Yeezy brand, due to West’s recent antisemitic and other hateful comments, will likely cost the company billions of dollars in annual sales and could set up a legal battle over the intellectual property behind the fashion brand. Sportico


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