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LeBron James' investment group invests $30M in Canyon Bicycles
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LeBron James’ investment group invests $30M in Canyon Bicycles

July 29, 2022

Canyon Bicycles announced that two investment groups have taken strategic equity investments totaling $30 million in the Germany-based company. One of the groups, LRMR Ventures, is the investment group of basketball star LeBron James and James’ longtime friend and business partner Maverick Carter.

The other new investor is SC Holdings, which has investments in health and wellness brands including Athletic Greens and Hyperice. SC Holdings also is in investor in The Springhill Company, a media company founded by James and Carter. Bicycle Retailer


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