Lululemon Gets Into Resale — Here’s Where It’s Piloting the Program

April 20, 2021

The Vancouver, Canada-based company announced today that it was piloting its first-ever recommerce program dubbed Like New as part of its broader commitment to sustainability unveiled in its Impact Agenda.

Starting next month, customers in California and Texas will be able to take part in the trade-in program, which will expand into a resale program in the same markets come June. The sportswear maker has more than 80 participating stores in the states, but shoppers can also opt to trade in their gently used Lululemon clothing by mail in exchange for an e-gift card.

As for the resale program, the brand shared that 100% of profits will be “reinvested into additional sustainability initiatives.”  Yahoo