Merida bikes sales drop by 29.8% as industry slump rumbles on
May 28, 2024
Merida bikes are the latest firm to report a drop in sales in the current year as the effects of the global pandemic period continue to reverberate throughout the bike industry.
The brand – which provides bikes for leading WorldTour team Bahrain Victorious – has been forced to stomach a significant drop of 29.8% in sales in the first three months of the current financial year to TWD 5.86 billion, which equates to €167.78 million.
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