MIPS acquires protection brand Koroyd
December 12, 2025
MIPS has acquired all shares of body and head impact protection brand Koroyd for 40 million euros ($46.9 million). Based in Monaco and founded in 2010, Koroyd will continue to operate separately under its current leadership team, said Max Strandwitz, MIPS president and CEO.
Koroyd’s portfolio includes sport, motorsport, defense, industry safety, and child restraint systems. MIPS’ technology extends to helmets for sports — including bike — moto, and safety.
Smith and Endura are among the brands that have sold bike helmets using Koroyd. BRAIN
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