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New Balance Establishes Athlete Advisory Board
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New Balance Establishes Athlete Advisory Board

October 20, 2021

New Balance announced the establishment of the New Balance Athlete Advisory Board, a specialized collective of professional athletes, company executives and brand associates “that will enable strategic decisions powered by shared values, culture and community.”

The new structure reflects a shift in its athlete endorsement deals toward a partnership model relationship over a sponsorship. SGB Media


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