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New Balance Looks to Grow Gaming Audience With New Rival Partnership - Endurance Sportswire
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New Balance Looks to Grow Gaming Audience With New Rival Partnership

April 19, 2023

New Balance is joining forces with Rival to grow the athletic brand’s global gaming community.

According to New Balance, it will partner with Rival through a series of online tournaments with the aim of giving the gaming community “special access to the brand” through athletes, ambassadors, unique experiences and exclusive product. FN


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