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No more rainbow bands' for US bike brand after UCI agreement ends
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No more rainbow bands’ for US bike brand after UCI agreement ends

January 29, 2025

After 30-plus years of a logo synonymous with victories at Union Cycliste International (UCI) World Cup and Championship races, the time has come for Ritchey — in accordance with UCI regulations — to retire the iconic rainbow stripes that dignify world champions in all cycling disciplines. Cycling Weekly


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