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Ownership of IRONMAN is More Than the Legal Status
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Ownership of IRONMAN is More Than the Legal Status

February 16, 2024

IRONMAN is a personal touchstone and for this reason there are no owners of it. There are only temporary custodians of a cultural institution who’ve been granted the privilege of husbanding the brand while they remain in charge. The new custodian has more than a responsibility. He has an opportunity.

Legally, owning IRONMAN is a right. Morally it’s a responsibility. For the right owner it’s a custodianship. Slowswitch


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