Warning: Attempt to read property "post_type" on null in /home/eswjeffditoro/public_html/wp-content/themes/macrospec-esw-child/inc/custom-functions.php on line 997
Peloton to bring its content to TikTok in exclusive partnership - Endurance Sportswire
Join

  • No products in the cart.

×

Peloton to bring its content to TikTok in exclusive partnership

January 4, 2024

Fitness equipment maker Peloton Interactive (PTON.O) will bring its workout content to short-form video platform TikTok in an exclusive partnership, the companies said on Thursday.

The partnership comes as Peloton, shares of which extended gains to jump 9.5% in premarket trading, is pivoting from hardware and transforming into a software-focused company, leaning on its exclusive content to drive subscriber growth. REUTERS


Warning: foreach() argument must be of type array|object, false given in /home/eswjeffditoro/public_html/wp-content/themes/macrospec-esw-child/single.php on line 29

Notice: Function WP_Scripts::add was called incorrectly. The script with the handle "woocommerce-google-analytics-integration-data" was enqueued with dependencies that are not registered: woocommerce-google-analytics-integration. Please see Debugging in WordPress for more information. (This message was added in version 6.9.1.) in /home/eswjeffditoro/public_html/wp-includes/functions.php on line 6131