BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
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January 29, 2026
Race Director University and Orbiter Inc. Forge Strategic Partnership at Running USA Conference
ST. LOUIS, Mo. (January 29, 2026) /ENDURANCE SPORTSWIRE/ – Race Director University (RDU), the nation's first certification program for race directors, and Orbiter Inc., the Washington-based RFID timing technology company, announce a strategic partnership launching at the 2026 Running USA Industry Conference February 1-3 in St. Louis. The partnership brings...
January 29, 2026
Father-Daughter Team Brings Patented Recovery Sleeves to Target.com
Tampa, FL (January 29, 2026) /ENDURANCE SPORTSWIRE/ – While many Americans remain focused on their new year’s resolutions, there are also many living in pain, recovering from an injury or surgery and looking desperately for a solution. This is where ICE-OLATE PLUS, a patented dual-layer innovative compression sleeve comes in...
January 29, 2026
haku Launches Sponsor Connect to Turn Event Sponsorships Into Measurable ROI
Miami, FL (January 29, 2026) /ENDURANCE SPORTSWIRE/ — haku, the global leader in technology for endurance events, today announced the launch of Sponsor Connect, a new capability within its all-in-one platform designed to help event organizers deliver measurable, outcome-driven value to sponsors while unlocking new revenue opportunities. As sponsorship expectations...
January 29, 2026
MarathonFoto Welcomes Four New Team Members Amid Continued Growth
WASHINGTON, Iowa (January 29, 2026) /ENDURANCE SPORTSWIRE/ – MarathonFoto, the industry leader in race photography, has added four new employees to its team. Shasten Hildebrand and Amanda Tobin have come on board as client relations managers. Dehn Craig and Jacob Harris have joined the team as external operations managers. This...
January 29, 2026
New Owners, Same Great Races: Wicked Fast Race Co. Acquires Seven Beloved South Shore Road Races
South Shore, Massachusetts — January 29, 2026 /ENDURANCE SPORTSWIRE/ - A new chapter is underway for seven of the South Shore of Massachusetts’ most popular road race events. Wicked Fast Race Co. has officially acquired the St. Pat’s Day 5K, Run Through the Pines Half Marathon & 5K, Beach and...
January 28, 2026
Proposed New Hampshire Legislation Would Require ALL Bike Owners to Pay Registration Fees
The New Hampshire state motto may be “Live Free or Die,” but House Bill 1703 (HB1703) would make the state’s bike owners “pay fee or get fined.” This news comes a little over a week after New Jersey passed a new law requiring all e-bike owners to be licensed, registered, and insured....
January 28, 2026
Alpkit secures new investment to keep business running
Alpkit, the British outdoor brand that owns Sonder Bikes, has publicly announced it has completed a pre-pack sale to a new investor, after entering administration earlier this week. In a statement, the company said the move will secure the business long-term, allow it to retain all 194 jobs, and keep...
January 28, 2026
Geno Auriemma Invests in 360 Hoops, Backing the Next Evolution of Basketball
Sanford, Florida (January 28, 2026) /ENDURANCE SPORTSWIRE/ — 360 Hoops, the emerging sports innovation company behind the patented three-in-one basketball system and circular gameplay format, today announced a landmark investment from Geno Auriemma, one of the most accomplished and influential basketball coaches in the history of the sport. The Hall...
January 28, 2026
haku Customers Exceed Industry Benchmarks for Retention and Repeat Participation
Miami, FL (January 28, 2026) /ENDURANCE SPORTSWIRE/ — New data from haku, the global leader in technology for endurance events, shows that organizations using haku outperform industry benchmarks for runner retention and repeat participation. According to aggregated platform data, haku customers achieve retention rates almost 18% higher than endurance industry...
January 27, 2026
Alpkit enters administration having “faced incredible challenges over the last three years”
Alpkit has entered administration after three difficult years, and is in talks with a new owner and investment partner in an attempt to secure the bicycle and outdoors brand’s future. In a letter sent to shareholders via the investment platform Crowdcube, Alpkit CEO and co-founder David Hanney writes: “It is...
