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January 14, 2026

Breaking the “Swag Fatigue”: How Magic Race Swag’s New Interactive Cups Are Revitalizing Summer Events & Beer Runs

January 14, 2026 /ENDURANCE SPORTSWIRE/ - In today’s endurance industry, competition is fiercer than ever. With race calendars saturated, organizers face a growing challenge: "Swag Homogeneity." Traditional race kits have become predictable, and when every event offers the same generic gear, it becomes harder to excite runners or stand out...

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January 13, 2026

Wiley X Proudly Launches Custom Eyewear Program Tailored For Performance

FRISCO, Texas (January 13, 2026) /ENDURANCE SPORTSWIRE/ – Wiley X, a global leader in premium protective eyewear, has launched its new Custom Eyewear Program, giving customers the ability to design select Wiley X models built to match their personal style and performance needs. Now live on the Wiley X website,...

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January 13, 2026

Showcased

Training Peaks Integrates With hDrop, Bringing Hydration Data Into the Core Performance Workflow

Boulder, Colorado (January 13, 2026) /ENDURNANCE SPORTSWIRE/ - hDrop has announced a direct integration with TrainingPeaks, allowing athletes and coaches to view hydration data alongside training metrics within the same performance analysis environment. With this integration, hDrop users can now sync key hydration metrics including sweat loss, sodium loss and...

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January 13, 2026

Why Every Race Director Needs Certification—Before It’s Too Late

DEKALB, IL /ENDURANCE SPORTSWIRE/ - Every year, thousands of people are handed the responsibility of directing a race without formal training. They may be called Event Director, Race Organizer, Special Events Coordinator, or Parks and Recreation Director—but the liability they carry is the same. And one lawsuit can end everything....

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January 12, 2026

RunSignup Releases 2025 Top 100 Largest Road Races

Moorestown, NJ (January 12, 2026) /ENDURANCE SPORTSWIRE/ – RunSignup, the leading registration and technology provider for races in the U.S., released a list of the 2025 Top 100 Largest Road Races in the United States. This report ranks races based on the publicly available finisher counts for each race weekend...

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January 9, 2026

Let’s Do This Announces Partnerships with Motiv Sports

SAN FRANCISCO, Calif. (January 9, 2026) /ENDURANCE SPORTSWIRE/ – Let’s Do This has announced its new partnership with Motiv Sports, a leader in creating, marketing and delivering world-class mass participation running events. Motiv Sports will be implementing Let’s Do This’ AI Registration Platform across its full portfolio of 12 events...

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