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Endurance Sports Business News - Endurance Sportswire
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BUSINESS NEWS

Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.

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  • December 23, 2025

    BikeInsure Launches New Enrollment Platform to Simplify Bicycle and E-Bike Insurance Nationwide

    Washington, DC (December 23, 2025) /ENDURANCE SPORTSWIRE/ – BikeInsure, a U.S.-based Insurtech company focused exclusively on bicycle and e-bike insurance, today announced the launch of its new enrollment platform. The upgraded platform features a simple, streamlined two-minute online sign-up experience, making it easier than ever for bike owners nationwide to secure...

    Business
    Cycling
    Press Releases
    Products
    Triathlon
  • December 22, 2025

    Grand Slam Track Owes More Than $31 Million, New Filings Show

    Grand Slam Track’s latest bankruptcy filings show the league is in dire financial straits. The league is requesting court approval to receive more cash from Winners Alliance, its former-minority-investor-turned-lifeline. The move is a standard part of the bankruptcy process, one expert tells Front Office Sports, but the new documents contain previously...

    Business
    Running
  • December 22, 2025

    Americans Plan To Spend $60B on Fitness in 2026, Cut Back on Other Expenses Instead

    A new survey shows fitness is a top spending priority for Americans, with many respondents indicating they‘d rather spend less on dining out and travel before cutting back on gym memberships Fitness remains the most popular New Year’s resolution for Americans — and a top spending priority. A new nationwide...

    Business
  • December 22, 2025

    Spartan Celebrates Standout 2025 Season With 1.45M Finishers as Endurance Racing Booms Globally

    United States (December 22, 2025) /ENDURANCE SPORTSWIRE/ Spartan, the world's leading endurance and obstacle course racing brand, has officially concluded its 2025 season, marking a year of global growth, historic firsts, and the crowning of 12 new Elite World Champions - all while on their way to welcoming over 1.45...

    Business
    Events
    Press Releases
    Running
  • December 19, 2025

    Whoop Enters Wellness Real Estate With Dubai Developer

    As wellness becomes an increasingly valuable selling point in real estate, tourism and in the workplace, the next phase may be more personal — and wearable. Wearable company Whoop has partnered with Wasl Group, one of Dubai’s largest real estate developers, to bring biometric data directly into residential communities. Athletech News

    Business
  • December 19, 2025

    Nike Shows Signs of Recovery in North America, Faces Continued Headwinds in China

    Nike released its second-quarter fiscal 2026 financial results Thursday afternoon, reporting revenue of $12.4 billion, a 1% increase on a reported basis and flat on a currency-neutral basis compared to the same period last year. The company’s performance varied by region with North America recovering while challenges persist in Greater China....

    Business
    Running
  • December 19, 2025

    Asics Establishes ‘Institute of Sport Science’ Research Hub at the University of Michigan

    Asics is setting up its own research hub in the U.S. through a new partnership with the University of Michigan. The Japanese sports brand said on Friday that it has signed a $25 million multi-year strategic research agreement with the university to establish the Asics Institute of Sport Science America. The company added...

    Business
    Running
  • December 18, 2025

    Life Time’s Leadville Event Lotteries Amplified with Let’s Do This Technology

    SAN FRANCISCO, Calif. (December 18, 2025) /ENDURANCE SPORTSWIRE/ – Let’s Do This, the AI registration platform specialized for endurance events, has announced that Life Time, the nation’s premier healthy lifestyle brand, has officially joined their platform as their newest major U.S. client amid historic demand for their events. The Let’s...

    Business
    Events
    Press Releases
    Running
  • December 18, 2025

    Event Southwest Celebrates 14th Year Producing BMW Dallas Marathon Weekend: Delivering Logistics for 31,000 Runners and 40+ On-Course Activations

    DALLAS, TEXAS (December 18, 2025) /ENDURANCE SPORTSWIRE/ – Event Southwest, a leading event production and logistics firm, today announced the highly successful management and production of the 54th running of the BMW Dallas Marathon Weekend. Marking the company’s 14th consecutive year producing the iconic event, the weekend mobilized all aspects...

    Business
    Events
    Press Releases
    Running
  • December 17, 2025

    Electric Bike Co. assets sale includes IP, custom-bike ordering site, tooling and more

    The assets of Electric Bicycle Co., which filed for Chapter 7 bankruptcy in October, are being sold this winter. They include the brand and other intellectual property, including a website that allows consumers to order custom e-bikes. The sale also includes inventory and manufacturing equipment. EBC sold more than 25,000 e-bikes...

    Business