BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
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December 5, 2025
Specialized credits AliExpress and Chinese law enforcement for largest counterfeit bust in brand’s history
AliExpress says it worked with Specialized and Chinese law enforcement to dismantle two counterfeit manufacturing operations in China, leading to the seizure of $1.5 million worth of fake products, including Specialized Roval frames, handlebars and wheels, and fake Pinarello, Cannondale, Cervélo and Trek products. "Counterfeit products imitating Specialized's high-performance goods not...
December 5, 2025
Giant moving US headquarters to Boulder next year
Giant Group USA will relocate from here to Boulder, Colorado, with the transition beginning early in the new year and with most employees expected to be settled by late summer and early fall. According to a news release announcing the move Friday, Giant Group USA said it is in the...
December 4, 2025
Do we still need bike trade shows?
Eurobike, historically the big industry gathering, has been in the headlines over the last few weeks, with an increasing number of brands questioning not just the cost of attending, but the relevance of the show altogether. A few weeks later, at Rouleur Live in the heart of London – part industry meet-up,...
December 4, 2025
UAE Team Emirates-XRG Partners with CORE to Advance Heat-Smart Performance in WorldTour Cycling
ZURICH, SWITZERLAND (December 4, 2025) /ENDURANCE SPORTSWIRE/ – CORE, the Swiss-engineered body temperature sensor used by elite athletes worldwide, today announced a new performance partnership with UAE Team Emirates-XRG, integrating real-time core temperature monitoring into the team’s training, racing, and environmental preparation strategies for the 2026 WorldTour season. The partnership...
December 4, 2025
GiveWheel launches live fundraising initiative for delegates at second annual Triathlon Industry Conference 2025 (TIC25)
December 4, 2025 /ENDURANCE SPORTSWIRE/ - Triathlon Industry Alliance (TIA) has revealed that GiveWheel, the ‘powered by’ partner for the Triathlon Industry Conference 2025 (TIC25), will deliver a unique donor-led fundraising initiative at the conference on Monday 8th December 2025 at Burleigh Court, Loughborough. The official powered by partner for TIC25,...
December 3, 2025
Women’s ridership grows sharply at RBC GranFondo Whistler
Vancouver, BC (December 3, 2025) /ENDURANCE SPORTSWIRE/ – RBC GranFondo Whistler is proud to announce continued progress in its 6-year diversity initiative, Project 30by30, aimed at reaching 30% women’s participation by the year 2030. In 2025, the event achieved a continued high of 24% female ridership, up from 21.3% in...
December 3, 2025
The Running Event 2025 Kicks Off in San Antonio With Strong Momentum
PORTLAND, Maine (December 3, 2025) /ENDURANCE SPORTSWIRE/ - The Running Event (TRE), North America’s premier run specialty retail conference and trade show, officially opened yesterday in San Antonio, Texas, marking a highly successful and energizing first year in its new location. Day One welcomed hundreds of specialty retailers for a...
December 3, 2025
The World’s First Color-Changing Medal Designer Guide — X Medals Redefines Creativity in Race Awards
December 3, 2025 /ENDURANCE SPORTSWIRE/ - X Medals, part of the X T-shirt and the creator behind the world’s first color-changing race medals, has officially released the Color-Changing Medal 2026 Designer Guide — a comprehensive visual reference designed to help race organizers and creative teams unlock new possibilities for medal...
December 3, 2025
Nix Biosensors and Modo Yoga Partner to Bring Personalized Hydration Science to the Studio
BOSTON, MASS (December 3, 2025) /ENDURANCE SPORTSWIRE/ – Nix Biosensors, the leading provider of cutting-edge hydration monitoring technology, and Modo Yoga, the international community of hot yoga studios rooted in sustainability and mindfulness, today announced a strategic partnership aimed at transforming how yoga practitioners manage hydration. The partnership comes at...
December 3, 2025
Rhode Races 10th Anniversary Celebration Kicks Off
WARREN, R.I. (December 3, 2025) /ENDURANCE SPORTSWIRE/ – Rhode Races Events is celebrating its 10th anniversary season, marking a decade of community connection, endurance excellence and giving back across the Ocean State. Since its founding in 2015, the Rhode Races series has welcomed over 70,000 runners to Rhode Island’s scenic...
