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March 11, 2026

Thermore introduces Ecodown Fibers T2T: The thermal insulation that transforms textile waste into warmth

Milan, Italy, 11 March, 2026 /ENDURANCE SPORTSWIRE/ - Thermore, a leading company in the thermal insulation sector for clothing, proudly announces the launch of Ecodown Fibers T2T, a free fiber insulation made from recycled polyester waste from the textile supply chain. For over 50 years, the Italy-based company has embedded...

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March 11, 2026

Nix Biosensors Announces SOS Hydration as a Preferred Hydration Partner, Advancing a New Model for Personalized Electrolyte Intake

BOSTON, MASS. (March 11, 2026) /ENDURANCE SPORTSWIRE/ - Nix Biosensors, the leading provider of cutting-edge hydration monitoring technology, today announced a new partnership with SOS Hydration, naming SOS as the latest brand to join the Nix Preferred Hydration Partner program for hydration brands. The partnership reflects a broader evolution in...

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March 10, 2026

Delfina Athletics Introduces “The Butterfly Effect” Collection to Support Children’s Hospital Los Angeles

Los Angeles, CA — March 10, 2026 /ENDURANCE SPORTSWIRE/ - Delfina Athletics, the performance endurance sports company founded by 3-time Olympic swimmer Nina Sadauskas, today announced the launch of its limited-edition Butterfly Effect Collection in support of Children’s Hospital Los Angeles (CHLA). Twenty percent of every purchase from the swim,...

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Triathlon

March 10, 2026

Three Incidents. Three Weeks. Is Your Race Director Certified?

DeKalb, Ill. (March 10, 2026) /ENDURANCE SPORTSWIRE/ - The 2026 endurance season is barely underway, and three high-profile incidents in the span of just eight weeks have put race director preparedness under a national spotlight — reinforcing what Race Director University (RDU) has been saying since 2012: professional certification for...

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Running

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March 9, 2026

Farm to Feet Launches Damascus No Fly Zone® Sock with Built-In Insect Protection

Mount Airy, NC – March 9, 2026 /ENDURANCE SPORTSWIRE/ - Farm to Feet, the American manufacturer of premium merino wool performance socks, is proud to introduce the Damascus No Fly Zone®, a new addition to the American Trail collection designed to provide wearers with an added layer of prevention against...

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March 9, 2026

Cirrus Cycles x Kinekt announces 6 new core colors to their line for 2026

/ENDURANCE SPORTSWIRE/ - Kinekt, the manufacturer of premium Active Suspension Seatposts & StemsTM based in Bellingham, Washington is delighted to announce 6 new colorways for customers to choose from when outfitting their bikes with an isolation seatpost. Previously only available in black… Kinekt now offers the following core colors with...

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March 6, 2026

Atlanta Chaos Exposes Critical Gaps in Race Operations — RDU Responds with Professional Standards

⚠ INDUSTRY ALERT — RACE OPERATIONS DeKalb, Ill. (March 6, 2026) /ENDURANCE SPORTSWIRE/ — When a Fulton County Sheriff's officer working the 2026 USATF Half Marathon Championships in Atlanta was struck by a vehicle thirteen minutes before the lead women reached a critical intersection, the resulting chain of events exposed...

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March 6, 2026

80/20 Endurance Expands NorwegianTraining.com with Triathlon Plans

Marrch 6, 2026, Lehi, UT /ENDURANCE SPORTSWIRE/ - 80/20 Endurance today announced the expansion of NorwegianTraining.com with the addition of triathlon training plans based on the internationally respected Norwegian Method of endurance training, marking the next phase of its rollout of programs built around this approach. Following the successful launch of...

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Triathlon

March 5, 2026

Liv Introduces All-New Liv Pursuit Mips and Liv Rev Pro Mips Helmets

NEWBURY PARK, Calif. (March 5, 2026) /ENDURANCE SPORTSWIRE/ - Liv, the company dedicated to getting more women and girls on bikes, introduced two new performance helmets: the Liv Pursuit Mips a iv Rev Pro Mips. Designed to meet the evolving demands of modern performance riding, both deliver refined aerodynamic efficiency,...

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