Strava Just Sued Garmin: Demands Garmin Stop Selling Devices

October 2, 2025

Strava has sued Garmin. In doing so, they are demanding that Garmin cease selling effectively all of their fitness/outdoor watches, as well as cycling computers. Additionally, they’re asking for a bunch of feature removals on Garmin Connect.

Strava is claiming that Garmin is infringing on two patents, one around segments, and the other around heatmaps. Strava is further claiming that Garmin broke a Master Cooperation Agreement between the two companies from 2015, in order to develop their Garmin Segments functionality.

Which, about now, you’re probably thinking: Wait, Garmin has its own Segments?

Yes, they do. Garmin rolled them out waaaaay back in early 2014 on select Garmin Connect and select devices (the Edge 1000 was first), before Garmin and Strava rolled out Strava Live Segments in 2015 on more devices. And yes, we’re talking about something from 11 years ago that Strava is now really upset about. The same Garmin feature that literally nobody talks about.

In any case, the second patent that Strava is claiming Garmin has violated is one related to heat map display and generation. This patent (well, a collection of patents) was initially filed in 2014 (and awarded in 2016), though additional ones were filed over the following years, and awarded in most cases about a year later.

As a result of these, Strava is claiming that “Strava has suffered damages, including lost revenue and business opportunities, erosion of competitive differentiation and network effects, harm to goodwill, and unjust gains to Garmin.” DCRainmaker