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Wolverine Acquires Sweaty Betty for $410 Million as It Looks to Expand Digital and Reach More Women - Endurance Sportswire
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Wolverine Acquires Sweaty Betty for $410 Million as It Looks to Expand Digital and Reach More Women

August 3, 2021

Wolverine World Wide is furthering its goal to expand its digital presence with the acquisition of fitness lifestyle brand Sweaty Betty. The move represents Wolverine’s commitment to e-commerce, which also gives Wolverine a stake in the competitive women’s activewear category. FN


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