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April 14, 2026

DEKA, The Global Fitness Racing Brand Announces New Partnership And Lanuch of Dedicated School Fitness Racing Event: DEKA Youth East Midlands 2026

Manchester, United Kingdom (April 14, 2026) /ENDURANCE SPORTSWIRE/ - DEKA, the decathlon of fitness racing and hybrid racing from the creators of Spartan™, is thrilled to announce its official partnership in the UK between DEKA YOUTH and EXCLSR, a revolutionary fitness challenge designed to supercharge physical education in schools through...

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April 14, 2026

Showcased

Allyson J. Davis and Melissa Forman Launch Allez! Sports to Build the Future of Women’s Sports Media

(April 14, 2026, Los Angeles, CA) /ENDURANCE SPORTSWIRE/ - Veteran sports media executives Allyson J. Davis and Melissa Forman are filling the massive void in the women’s sports media ecosystem by launching Allez! Sports, a global multi-format, multi-distribution premium content and integrated marketing media company. Two months in, the company’s...

Business

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April 14, 2026

CEO of Next League Releases New Book on Smarter Technology Investment in the AI Era

/ENDURANCE SPORTSWIRE/ - As artificial intelligence and emerging technologies rapidly reshape the sports industry, David Nugent, cofounder and CEO of Next League, today released his latest book aimed at helping sports executives make smarter, more strategic technology decisions. In The Business of Sports Technology: How to Make Smart Decisions That...

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April 13, 2026

Sportsshoes.com becomes first online running retailer to stock UK performance nutrition brand Puresport

April 13, 2026 /ENDURANCE SPORTSWIRE/ - SportsShoes.com is believed to be the first online running shoes, running clothing and outdoor gear retailer to enter into a partnership to stock fast growing UK performance nutrition brand Puresport. The new partnership will see a selection of Puresport’s science-backed products made available on the...

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Running

April 13, 2026

Chicago Event Management and GivenGain Form Strategic Partnership to Advance the Future of Endurance Fundraising, Including the Bank of America Chicago Marathon

NEW YORK, NY (April 13, 2026) /ENDURANCE SPORTSWIRE/ — GivenGain today announced a strategic partnership with Chicago Event Management (CEM) to serve as the official fundraising platform for the Bank of America Chicago Distance Series, including the Bank of America Chicago Marathon, a key a member of the Abbott World Marathon...

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April 12, 2026

Remembering Boston Marathon Champion and Wheelchair Racing Icon Bob Hall

BOSTON (12-Apr) /ENDURANCE SPORTSWIRE/ - As we enter Boston Marathon race week, the Boston Athletic Association (B.A.A.) remembers champion and pioneer Bob Hall. At the 1975 Boston Marathon, Bob made history by becoming the first wheelchair division champion, crossing the finish in two hours, 58 minutes to earn a coveted...

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Running