BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
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April 10, 2026
Running Industry Alliance (RIA) Announces Evolution of Women’s MultiSport Action Group (WMAG)
April 10, 2026 /ENDURANCE SPORTSWIRE/ - Running Industry Alliance (RIA) is proud to announce the evolution of the Women’s MultiSport Action Group (WMAG) - a dynamic, member‑led platform created to champion women across all areas of the running and triathlon business sector. First launched at The Running Conference presented by...
April 10, 2026
RunSignup Reports Record Q1 2026 Growth
MOORESTOWN, N.J. – April 10, 2026 /ENDURANCE SPORTSWIRE/ - RunSignup, the leading registration and technology provider for the endurance events in the United States, releases its Q1 2026 update, highlighting a period of significant market expansion and technological advancement. The company reports a 14% year-over-year increase in both the number...
April 9, 2026
Unilever to buy supplements brand Grüns, boosting wellbeing focus post food spin-off
Unilever (ULVR.L), opens new tab said on Thursday it will buy U.S.-based nutritional supplements brand Grüns for an undisclosed amount, as the British consumer goods giant increases its focus on wellbeing and beauty products. This is Unilever's first acquisition since it agreed last month to merge its food business with spice-maker McCormick (MKC.N), opens...
April 9, 2026
Mamdani Administration Celebrates 2026 Spring Cycling Season with Helmet and Bike Light Giveaways
Today, Mayor Zohran Kwame Mamdani and New York City Department of Transportation (NYC DOT) Commissioner Mike Flynn announced a series of events offering free bike helmets and lights to New Yorkers, supporting a record number of cyclists on city streets as the weather warms. Helmets will be available for people...
April 9, 2026
London Marathon Events acquires Frankfurt Marathon
UK-based London Marathon Events (LME) has announced the acquisition of Motion Events, the organiser of the Mainova Frankfurt Marathon. The move marks LME’s first major international expansion and represents a significant milestone in the organisation’s long–term growth strategy. Founded in 1999, Motion Events manages a portfolio of running events, including the Mainova...
April 9, 2026
Antarctica Marathon® 2026 – Race Report
BOSTON, MA (April 9, 2026) /ENDURANCE SPORTSWIRE/ – The 2026 Antarctica Marathon® returned to King George Island this March, bringing together over 300 runners from over 30 countries across two voyages, to tackle one of the most remote marathon courses on the planet. Organized by Marathon Tours & Travel and...
April 9, 2026
Bay Area 100 Announces Official Partnerships for Inaugural Trail Ultramarathon
APRIL 9. 2026, OAKLAND, CA /ENDURANCE SPORTSWIRE/ - The Bay Area 100 is proud to announce its official corporate sponsors and partnerships for the race’s inaugural running on June 13. This premier slate of partners, led by presenting sponsor Mount to Coast, brings together a group of brands deeply committed...
April 8, 2026
Does Whoop’s Lawsuit Against Bevel Hint at IPO Plans?
The suit hinges on whether similarities in how apps display recovery, strain and sleep data reflect infringement or industry-wide convergence. For Whoop, reinforcing the distinctiveness of its platform could be a key strategic move before going public Whoop has filed a lawsuit against Bevel, alleging that the startup’s AI health...
April 8, 2026
L’ART and Salomon Return with a New Chapter of Speed and Style
April 8, 2026 /ENDURANCE SPORTSWIRE/ - L’ART and Salomon return with their third collaboration, continuing a partnership shaped by a shared obsession with speed. Founded in 2017, L’ART is the lifestyle expression of a creative universe originally born through the cult Parisian garage L’Art de L’Automobile. Blending automotive engineering, design...
April 8, 2026
Boston Athletic Association Reports Significant Progress on Sustainability Goals in Second Annual Report
BOSTON (April 8, 2026) /ENDURANCE SPORTSWIRE/ - The Boston Athletic Association (B.A.A.) today released its 2025 Sustainability Report, showing accelerating progress toward a 42% emissions reduction target, waste diversion across events, and $50.4 million raised for 172 nonprofit organizations through the Official Charity Program. Building on the B.A.A.’s inaugural sustainability...
