PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
April 29, 2026
This New Custom AI Kit Will Fit You Perfectly–And a One-Off Custom Design Isn’t As Much as You Think
Regna, a new Singapore-based triathlon kit brand, uses AI via its PHOTOtoFIT app to scan users' bodies from two photos, capturing 100 precise measurements for individually custom-cut and printed trisuits, cycling kits, and running apparel, making perfect fits accessible without high costs or minimum orders. Priced at $475—competitive with premium...
April 29, 2026
AI Is Transforming Pro Cycling, Whether You Like It or Not. Here’s What It Means for You
Pro racing is on the precipice of an AI revolution, and you’d better get used to it. After years of dabbling at the margins, the way the world’s elite trains, fuels, and races is set to be transformed by both DIY programs and multinational data partners. And all of us...
April 28, 2026
BikeButler Map Designs Custom Cycling Routes Tailored to Rider Preferences Including Speed Limits and Road Conditions
In the evolving landscape of urban mobility, cycling has emerged as a vital mode of transportation, promoting health, sustainability, and convenience. Yet, for many urban cyclists, navigating through city streets to find an optimal route remains a daunting challenge. Enter BikeButler, an innovative web application developed by researchers at the...
April 27, 2026
Adidas’ Record-breaking Marathon Sneakers Hit More Than $5K on Resale Market
Just one day after Adidas’ new super shoe led three runners in the London Marathon to historic highs, the sneaker is already trading for thousands on the resale market. The $500 Adidas Adizero Adios Pro Evo 3, which was worn by the race’s men’s winner Sabastian Sawe and women’s winner Tigist Assefa, was released Monday via the...
April 16, 2026
Gatorade revamps brand to compete in booming hydration market
Gatorade is undergoing a major transformation as it faces growing competition in the rapidly expanding hydration market. The brand’s parent company, PepsiCo, announced a sweeping overhaul aimed at repositioning Gatorade from a traditional sports drink into a broader hydration brand that appeals to everyday consumers—not just athletes. While Gatorade still...
April 13, 2026
NYSC Adds AI Coaching in Retention Play
New York Sports Club has a new personal trainer who doesn’t take days off and can work with every member in the gym at once. The fitness operator has tapped Palta-backed Zing Coach, which raised $10 million in a Series A round in 2024, to launch MYCO, its new AI-powered coaching...
April 7, 2026
EXCLUSIVE: Alo Launches New Trail Sneaker as It Continues to Invest in Footwear
Alo is set to launch its first trail sneaker as the wellness lifestyle company continues to invest in the footwear category. Aptly named the Alo Trail, the sneaker is described by the company as a “a high-performance silhouette engineered for multi-terrain movement.” To accomplish this, the Alo design team added...
March 25, 2026
Nike’s First Collaboration With a Run Store Features a Super Shoe and Its Most Heavily Cushioned Trainer
Despite Nike’s very origins in running and its leading position in establishing sneaker collaborations, the brand has never collaborated with a specialty run store. That’s now set to change with Renegade, which has doors in Los Angeles and Oakland, Calif., taking on a super shoe and the most cushioned trainer in the...
March 21, 2026
Marathon cheaters exposed: Meet the internet sleuths keeping runners honest – with fitness influencers under the spotlight
When runners have crossed the line following 26.2 gruelling miles of stomping their feet into the tarmac, one of the first things they do is look at their smartwatch. Have they got a PB? Did they achieve their target time? If the answer to both questions is yes, the majority...
March 17, 2026
Shimano to pay $11.5m penalty for failing to report crankset hazard
Shimano has agreed to pay an $11.5 million civil penalty in the US for failing to immediately report that the cranksets it recalled in 2023 posed a hazard to users. The parts manufacturer recalled 760,000 11-speed Hollowtech II cranksets in September 2023, reporting more than 4,500 incidents of the product separating, six of which...
