PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
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January 28, 2026
Strava is deleting millions of users’ activities
Strava is back defending the honour of its users, but with a much warmer reception this time. That’s because the social fitness platform is deleting users activities. Millions of them. Anything that’s incorrectly tagged or improperly cropped. Gone. Straight to jail. Deleted and removed from leaderboards. The new policy, which Reddit commenters...
January 28, 2026
Geno Auriemma Invests in 360 Hoops, Backing the Next Evolution of Basketball
Sanford, Florida (January 28, 2026) /ENDURANCE SPORTSWIRE/ — 360 Hoops, the emerging sports innovation company behind the patented three-in-one basketball system and circular gameplay format, today announced a landmark investment from Geno Auriemma, one of the most accomplished and influential basketball coaches in the history of the sport. The Hall...
January 27, 2026
Garmin may have just accidentally leaked its Whoop competitor early
The long-rumored screenless Garmin looks set to debut sooner rather than later, with a ‘CIRQA Smart Band’ appearing on several of the fitness-tracking giant’s official websites. A since-removed product page for the CIRQA on Garmin’s regional sites appeared on the brand’s US, Canada, and Brazil platforms earlier today (26 January). While the pages were...
January 27, 2026
Capriroso Launches to Redefine Performance, Recovery, and Longevity for Endurance Athletes
San Diego, CA (January 27, 2026) /ENDURANCE SPORTSWIRE/ - Capriroso today announced the official beta launch of its performance and longevity platform, introducing a new approach to endurance training that prioritizes long-term insight over daily prescription. Designed for athletes who care as much about longevity as they do performance, Capriroso integrates...
January 27, 2026
What’s Really in That Water Bottle? RDU Releases Industry’s First Hydration Safety Manual
DEKALB, Ill. (January 27, 2026) /ENDURANCE SPORTSWIRE/ – A $3 billion verdict against a bottled water company for poisoning consumers. Class action lawsuits against Aquafina, VOSS, and JUST Water for toxic "forever chemicals." Research showing 240,000 microplastic particles per liter in bottled water. For race directors handing water bottles to...
January 26, 2026
Wildflower Experience Announces New Partnership with Velocity
PASO ROBLES, California Jan. 26, 2026 /ENDURANCE SPORTSWIRE/ - The Wildflower Experience, one of the most iconic endurance festival events, is proud to announce a new partnership with Velocity Indoor Cycling App, bringing the legendary Wildflower bike courses directly to athletes - anywhere in the world. Through this collaboration, athletes...
January 26, 2026
Wearables Enter the Spotlight at Australian Open Amid Whoop Controversy
Top players Jannik Sinner, Carlos Alcaraz and Aryna Sabalenka were ordered to remove their Whoop bands before matches. Whoop, in response, says athletes have a “fundamental right” to track their data while competing Health and fitness wearable maker Whoop is at the center of a controversy making waves at the...
January 26, 2026
Can a radical new AI smart camera make cycling safer?
Helmet cameras (or bicycle-mounted cameras) are nothing new. They've become an essential element of city cycling in a world where it seems like every car, truck and bus driver loves to hate cyclists. But now a new start-up, Luna Systems, is attempting to take bicycle cameras to the next level,...
January 23, 2026
The Pickle Juice Company Appoints Anya Powe as Vice President of Marketing
Mesquite, TX (January 23, 2026) /ENDURANCE SPORTSWIRE/ – The Pickle Juice Company, the original performance hydration brand scientifically proven to help prevent muscle cramps, announced the appointment of Anya Powe as Vice President of Marketing. Powe will lead global marketing strategy and brand initiatives as The Pickle Juice Company continues...
January 22, 2026
Fleet Feet Grows Connecticut Footprint with Acquisition of Marathon Sports Glastonbury
GLASTONBURY, Conn., and CARRBORO, N.C. (January 22, 2026) /ENDURANCE SPORTSWIRE/ - Fleet Feet, the nation’s largest franchisor of locally owned and operated running specialty stores, has acquired the Marathon Sports retail location at 63 Hebron Ave. in Glastonbury, Connecticut. The acquisition expands Fleet Feet’s Connecticut store network and supports the...
