PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
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April 16, 2026
Allied Cycle Works Launches the ECHO Carbon Road Bike — Rebalanced for Speed, Range, and Modern Road Riding
BENTONVILLE, AR — April 16, 2026 /ENDURANCE SPORTSWIRE/ - Today, Allied Cycle Works announced the launch of the all-new ECHO—a high-performance carbon road bike built to carry speed across the realities of modern road riding. With road-centric geometry and clearance for up to 45mm tires, ECHO is designed to stay...
April 16, 2026
Rudy Project Raises the Bar for MTB Safety and Sustainability with the New Terraform, Terraform Pro, and Override
April 16, 2026, Treviso, Italy /ENDURANCE SPORTSWIRE/ - Rudy Project, Italian designers of sports performance eyewear and helmets, announces the release of the Terraform, Terraform Pro, and Override, a complete off-road system engineered for riders who demand safety, precision, and sustainability. The Terraform is an open-face helmet built for trail...
April 15, 2026
Colnago unveils the C72: Perfectly Composed
Milano (April 15, 2025) /ENDURANCE SPORTSWIRE/ - Guided by the concept of Perfectly Composed, the C72 represents a new synthesis of performance, craftsmanship and design. It is a top-tier road bicycle, Colnago’s most prestigious model, one where every element is developed in harmony — structure, materials, geometry and ride feel working...
April 15, 2026
STOKE Shoes Drops SS26 Summer Lineup Built for Heat, Hustle, and Wide Feet
Georges Mills, New Hampshire. (April 15, 2026) /ENDURANCE SPORTSWIRE/ - STOKE Shoes – the breakthrough wide-fit performance sneaker brand – is dropping two seasonal packs in its best-selling debut styles that promise to bring the stoke back to your feet. In time for the warmer months, the STOKE Summer Mesh...
April 15, 2026
RunSignup Launches New Announcer Mode in RaceDay Mobile App
MOORESTOWN, NJ – April 15, 2026 /ENDURANCE SPORTSWIRE/ - RunSignup, the leading provider of registration and technology for endurance events in the United States, announces the launch of its Announcer Mode within the RaceDay Mobile App. This new feature delivers a continuous stream of participant data to an announcer’s mobile...
April 15, 2026
Rez Run 2026: A Magic Shirt Designed to Bring the Event Theme to Life
April 15, 2026 /ENDURANCE SPORTSWIRE/ - For Rez Run 2026, we wanted to create something that felt stronger, more immersive, and more connected to the spirit of the event itself. This was also our first collaboration with Rez Run, so from the beginning, our goal was not just to make...
April 14, 2026
Altra and PLEASURES Unveil Limited-Edition “Satellite” Running Shoe, Merging Technical Innovation and Underground Culture
/ENDURANCE SPORTSWIRE/ - Altra has teamed up with Los Angeles label PLEASURES on a limited-edition collaboration that merges technical running design with underground culture, and a shared instinct to question the status quo. Long considered an outlier in the running world, Altra built its reputation by challenging conventional footwear design....
April 14, 2026
Smartwool Announces Sponsorship Agreement with Life Time
DENVER, Colorado (April 14, 2026) /ENDURANCE SPORTSWIRE/ - Smartwool today announced an agreement with Life Time (NYSE: LTH) that will bring high-performance Merino wool socks and performance apparel, as well as immersive brand experiences to Life Time’s unparalleled athletic country clubs and world-renowned athletic events. The arrangement includes in-club media...
April 14, 2026
CEO of Next League Releases New Book on Smarter Technology Investment in the AI Era
/ENDURANCE SPORTSWIRE/ - As artificial intelligence and emerging technologies rapidly reshape the sports industry, David Nugent, cofounder and CEO of Next League, today released his latest book aimed at helping sports executives make smarter, more strategic technology decisions. In The Business of Sports Technology: How to Make Smart Decisions That...
April 13, 2026
NYSC Adds AI Coaching in Retention Play
New York Sports Club has a new personal trainer who doesn’t take days off and can work with every member in the gym at once. The fitness operator has tapped Palta-backed Zing Coach, which raised $10 million in a Series A round in 2024, to launch MYCO, its new AI-powered coaching...
